Downtown- Bentonville, Arkansas
When your daughter's 13th birthday happens to be during a pandemic, you do what you can to make it a special day. So she met a masked friend, got "trashed" at Trash Creamery in Downtown Bentonville, and then walked around downtown, socially distanced, taking glamour shots with the incredible murals. They had fun. Whew!
But let me tell you about Trash Creamery. First, they’re awesome. Basically, they have a ton of junk to put on #icecream. Almost literally trash. Potato chips even. Their ingredients are mind blowing, but their preconceived combos are downright titillating.
But what I really want to talk about is their branding. And when I say branding, I don't mean just a cool logo and color palettes. (Although, Trash has those down, too. Look at them! They're AWESOME!!!)
Branding is way more, and they know it.
Their use of vintage 80s images is smart and fresh (not stale and cheesy as so often is the case). They use the icons of our childhood and make jokes out of them that are either timeless or modernly relevant.
Before covid, they had more decor, utilizing real estate even on the napkin holders to reinforce their brand. They still have great decor (see images), and they currently have an igloo of ice cream containers... which besides being fun, also clearly communicates you can get ice cream To Go with very little melting.
The store is bright and clean, fresh even. Which is good for a food place anyway, but is very consistent with their brand. And the customer service is just as light, friendly, and a bit quirky as the overall theme.
Their social media game is a beautiful collection of food shots, people having fun, funny vintage memes, and a lot of color consistency.
Their website is nothing to be impressed by… except that their lack of focus on it is actually really smart. Their target audience will find them and reviews easier on Yelp, social media, and these outlets through Google. So there's no reason to keep up a website as long as you are everywhere you actually need to be and have ensured your brand is consistent across all these places.
I'm a huge fan of their food, their service, and their branding... AND the fact that it's super cohesive.
I 💜Trash!!! ✌🏻🤩🐷🍨
Tara Cloud Clark provides freelance consultation, strategy, and implementation for Branding and Identity, Social Media and Content, and Project Management. Here she provides tips on these topics.