3595 N Shiloh Dr Suite 2
I am so utterly impressed with Manely Curly Salon's branding and social media. I'm going to try to highlight some of my favorite things, but it's one of those situations where the more I analyze it, the better it gets.
Disclosure: This post is going to be a bit personal and girly. But there's still some good nuggets of social media marketing wisdom to be found.
First, how I found Grace Heffron and Manely Curly Salon.
To be honest, I don't remember.
Which means the chances are they came across my feed because their social media is amazing.
They caught my attention. I try to ignore ads and adsy type posting. Typically it's pretty easy, because ads and posts aren't targeted enough to catch my attention. But I can't ignore Manely Curly Salon.
So what caught my attention?
Gorgeous curly hair.
See, this summer I decided to take the plunge and own that my hair is curly. I've been researching curly hair products, processes, cuts, etc. I did "the big cut" this summer, and it was ok, but it was mostly just to get the dead stuff off and lighten the weight on my curls.
But I am ready for a big girl curly hair cut. And I don't know where the heck to go. I'm still relatively new to the area, and how do I know someone knows what they're doing?!?!
One of my first salon experiences was awful! I wanted a "Rachel" and I got, as my dad put it, a "Goldie"... as in Hawn. Since then I have always been nervous about finding a new stylist. (Yeah. It's been over 20 years, and I'm still not over it)
I had one stylist pass away. I had another completely quit doing hair due to health issues. So now I am left without someone I trust. And I have completely different hair. So I am terrified.
Anyway, I'm looking for a curly hair specialist. Someone who knows curly hair. I don't even know where to start. But they found me.
And they've hooked me.
Manely Curly Salon knows their target audience- young(ish) curly-haired women.
The value and quality is seemingly flawlessly proven over and over.
So I go to see if they have their prices listed.
Now, I've not spent more than $65+ tip on a haircut... and that felt exorbitant even though it was at a luxury salon. (To be honest, she wasn't that great, but I kept going to her because of my fear of finding a new coiffer.) But I would have no problem paying that for someone who can do to my hair what Manely Curly does to their clients.
They even have an introductory cut!... for $140?!?!?!
But y'all. I have absolutely no doubt it is totally worth it. The fact that they have an initial, more expensive, 90-minute, new client cut tells me they will provide a phenomenal service. And there's only a few openings in the next four months. So I am not the only one who is convinced.
So I have new hair stylist goals. But back to marketing.
Lessons to learn from Grace Heffron and Manely Curly Salon:
Well done Manely Curly!