Favorite Brands- Grace Heffron's Manely Curly Salon

Fayetteville, AR
3595 N Shiloh Dr Suite 2
FB: @manelycurlysalon
IG: @manelycurlysalon
https://manelycurlysalon.glossgenius.com/

I am so utterly impressed with Manely Curly Salon's branding and social media. I'm going to try to highlight some of my favorite things, but it's one of those situations where the more I analyze it, the better it gets. 

Disclosure: This post is going to be a bit personal and girly. But there's still some good nuggets of social media marketing wisdom to be found. 

First, how I found Grace Heffron and Manely Curly Salon.

To be honest, I don't remember.

Which means the chances are they came across my feed because their social media is amazing.

They caught my attention. I try to ignore ads and adsy type posting. Typically it's pretty easy, because ads and posts aren't targeted enough to catch my attention. But I can't ignore Manely Curly Salon.

So what caught my attention? 

Gorgeous curly hair. 

See, this summer I decided to take the plunge and own that my hair is curly. I've been researching curly hair products, processes, cuts, etc. I did "the big cut" this summer, and it was ok, but it was mostly just to get the dead stuff off and lighten the weight on my curls. 

But I am ready for a big girl curly hair cut. And I don't know where the heck to go. I'm still relatively new to the area, and how do I know someone knows what they're doing?!?!

One of my first salon experiences was awful! I wanted a "Rachel" and I got, as my dad put it, a "Goldie"... as in Hawn. Since then I have always been nervous about finding a new stylist. (Yeah. It's been over 20 years, and I'm still not over it)

I had one stylist pass away. I had another completely quit doing hair due to health issues. So now I am left without someone I trust. And I have completely different hair. So I am terrified.

Anyway, I'm looking for a curly hair specialist. Someone who knows curly hair. I don't even know where to start. But they found me. 

They.
Found.
Me.

And they've hooked me.

Manely Curly Salon knows their target audience- young(ish) curly-haired women.

• They know what their target audience wants-fresh, youthful, maybe even edgy curls that are easy to manage.
• They know what they're target audience fears- looking frumpy, blah, boring, and spending lots of time on just blah results.
• They are constantly and consistently posting relevant, exciting content- reinforcing their brand and reliability.
• They have a gorgeous style woven throughout their website and social media- reinforcing relevancy and style.
• They offer "free" tips and tools and resources- reinforcing their value.
• They share their credentials and features in publications- reinforcing their legitimacy and freshness.
• They are personal, building trust and a personal investment.
• The website has a PORTFOLIO- reinforcing the artistry and luxury of the service.  

The value and quality is seemingly flawlessly proven over and over. 

So I go to see if they have their prices listed. 

Now, I've not spent more than $65+ tip on a haircut... and that felt exorbitant even though it was at a luxury salon. (To be honest, she wasn't that great, but I kept going to her because of my fear of finding a new coiffer.) But I would have no problem paying that for someone who can do to my hair what Manely Curly does to their clients. 

They even have an introductory cut!... for $140?!?!?!

​But y'all. I have absolutely no doubt it is totally worth it. The fact that they have an initial, more expensive, 90-minute, new client cut tells me they will provide a phenomenal service. And there's only a few openings in the next four months. So I am not the only one who is convinced. 

So I have new hair stylist goals. But back to marketing.

Lessons to learn from Grace Heffron and Manely Curly Salon:

1. Niche! Know exactly what you do/provide. Get specific.
2. Target your audience. Spraying bullets is less effective than sniping your target.
3. Know yourself. Know who you are, what you do.
4. Focus your messaging. Ensure everything you do and say clearly communicates what you do, who you do it for, and who you are. 

​
Well done Manely Curly!