Identity and branding is more than just a logo and color scheme (though I can take care of those, too).
Your Identity is who you are, what you do, how you operate... and most importantly, why you do what you do. Your Brand is how you communicate your identity to your customers, suppliers, employees, and even yourself. It's the impression you leave on them. Yes, it's logos and color schemes, but it's also processes, screening practices, and communications strategies.
You may sell a product or service, but what people are really buying is assurance that they are getting the best for their investment. And that's more than just the product or service they're buying. It's quality, additional help, and even feelings.
Yes, feelings.
If you don't already know your core values and target audience, and if you don't already have a strategy to reach this target audience, you're spending a lot of time spinning your wheels when you could be closing deals.
Let's chat to see where you are and how to get to where you need to be.
Your Identity is who you are, what you do, how you operate... and most importantly, why you do what you do. Your Brand is how you communicate your identity to your customers, suppliers, employees, and even yourself. It's the impression you leave on them. Yes, it's logos and color schemes, but it's also processes, screening practices, and communications strategies.
You may sell a product or service, but what people are really buying is assurance that they are getting the best for their investment. And that's more than just the product or service they're buying. It's quality, additional help, and even feelings.
Yes, feelings.
If you don't already know your core values and target audience, and if you don't already have a strategy to reach this target audience, you're spending a lot of time spinning your wheels when you could be closing deals.
Let's chat to see where you are and how to get to where you need to be.